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How to Use Words That Sell

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One of the most powerful tools in your sales arsenal is the informed and judicious use of words and terminology….

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One of the most powerful tools in your sales arsenal is the informed and judicious use of words and terminology. Words have the ability to entice a prospect, hold the attention of the potential buyer, and ultimately result in the establishment of a relationship that not only results in a sale today but also helps to create other sales activity in the future.

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